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Four Advantages of Building a Custom CRM System


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Custom built CRM solutions are becoming a hot commodity as businesses look for tools that align with company-specific practices. Evolving at a fast rate, Forbes reported that CRM software has shown a compound annual growth rate (CAGR) of 15.1% from 2012-2017, leading all enterprise software categories in projected growth. And Gartner forecasts that the market will increase to a $36.5 billion worldwide by 2017.

With numerous choices—a lot goes in to selecting the right CRM solution for your business. Sure it might be tempting to purchase an out of box solution—but what happens when you outgrow the basic feature sets a year down the road? Or when you find out it only meets 90% of your needs? That’s where custom CRM development can swoop in and save the day.

From integration to pricing, there are numerous reasons why taking the custom built CRM route is better for your business. Below are the top four benefits we witness time and time again.

1. Alignment with your Workflow

Boxed CRM solutions are created to appeal to MOST businesses. Loaded with functions and features—many may not even be relevant to your organization. And these extra features come with a price tag in the form of complexity—exhausting both time and money. So stop trying to fit square pegs in round holes. A custom CRM will help you create the exact workflows and processes you need for your business to succeed. Everything you need, nothing you don’t—all in one solution. It’s a no brainer.

2. Integrate with your existing software

A recent CRM report noted that 49% of CRM users said they faced challenges when integrating their CRM system with other technologies. Don’t be held hostage to API call limits or walled features from your CRM provider. Building a custom CRM tool that works with your existing platforms creates a seamless experience for users.

3. Better pricing

Most CRM solutions out there are priced per user—a concept that many SaaS companies still cling to. However this model doesn’t match the reality of varying business needs across different groups. Yes, the one-time cost of building a custom system is higher, but the marginal cost of growth significantly decreases over time. Monthly licenses will only increase in cost as your business grows, creating a CRM system that won’t deliver exponential value.

4. Mitigate risks

When you license a third party software, you’re betting on that company to continue delivering innovation, security and stability (not to mention stay in business.) This creates a new layer of risk for your organization. What happens if they are acquired? Go out of business? Change core features? Building a custom CRM system removes this risk—and the stress associated with it.

Before you start your next CRM endeavor, considering the pros and cons of a new system. If you’re looking to custom CRM development, our knowledgeable team can build and deliver a solution based on your unique needs and requirements, on time and on budget.